Pianca S.p.A. chooses Arcadia S.r.l. and ADA BE software for a personalized online shopping experience

The furniture industry is constantly evolving, driven by the pursuit of innovative solutions that enhance the customer experience. In this dynamic context, Pianca, a leader in the field of systems and furnishings for residential and contract sectors, has taken another step towards the digital future by choosing Arcadia as a partner to implement a personalized product configurator on its corporate website.

With over sixty years of history in the design and production of furniture, Pianca has always embraced innovation as an integral part of its corporate identity. This tradition continues with the strategic decision to offer its customers a more engaging and personalized online shopping experience than ever before.

Arcadia was chosen not only for the natural continuation of the long-standing close collaboration with Pianca but also for its proven expertise in developing tailor-made digital solutions for the furniture industry. The ADA BE software has enabled the integration of a cutting-edge product configurator directly into Pianca’s website. This tool allows customers to customize furniture according to their preferences, modifying materials, colors, dimensions, and other features, thus providing a completely customized shopping experience.

The implementation of the configurator has brought numerous benefits for Pianca and its customers. Firstly, it has made the online shopping process more intuitive and engaging, allowing users to visualize how the final product will look before making a purchase. Additionally, it has increased the company’s flexibility in meeting customer needs, enabling them to create unique, bespoke furniture that perfectly reflects their style and preferences.

The adoption of the personalized product configurator represents a significant step for Pianca in its journey towards digital excellence.