Customizing your favorite Désirée product has never been this easy!

In recent years, technological advancements and an increased focus on customer experience have radically transformed the way companies operate in the furniture sector.

Désirée, a brand of upholstered furniture from Euromobil Group since 1995, 100% made in Italy, has also introduced a customized sofa configurator on its website, a crucial choice to remain competitive in the market.

ADA BE is the browser edition solution of the ADA system that offers customers the opportunity to create their own bespoke sofa, tailored to their tastes, space requirements, and lifestyle, exploring endless combinations of materials, colors, dimensions, and designs.

Luigi Lucchetta, Product Manager of the company, stated: “The adoption of ADA BE is the natural continuation of our longstanding collaboration with Arcadia regarding furniture management software. This tool gives our customers the ability to design their own sofa, adapting it to specific needs and preferences. I am confident that the configurator will become an essential tool for our customers and contribute to the ongoing success of our company. This interactive experience not only increases customer engagement on the website but also creates a sense of involvement and satisfaction in the purchasing process: it allows the final appearance of the product to be visualized and the project to be downloaded in pdf format. With this, the user can visit the retailer, who will provide more in-depth consultation.”

Below is a practical demonstration video of the Désirée configurator, featuring the ability to customize individual elements of the sofa and related accessories.